Careers

Black Swan State Theatre Company of WA exists to connect artists and audiences through the power of theatre.

Founded in 1991, the company has earned both critical and popular acclaim for its world premiere productions and highly distinctive reinterpretations of international theatre classics – all of which are infused with the unique culture of Western Australia. We provide an annual program of inclusive and accessible theatre productions, commissions and learning experiences, live and on-line, for the people of Perth, across the state of Western Australia, and increasingly nationally and internationally.

Full-time | Perth, Western Australia

About the Role

Reporting to the CEO and as part of the Executive Leadership Team, the Head of Marketing & Outreach is a pivotal leadership role that combines strategic vision with creative execution, offering the opportunity to shape how Black Swan connects with audiences and communities across Western Australia.

Responsible for driving bold campaigns, leading a dynamic team, and overseeing ticketing, customer experience, access and outreach, the position is central to growing audiences and deepening engagement. This role is ideal for a passionate, forward-thinking marketer who thrives on collaboration, leadership, and impact in the arts.

Why Join Us

• Play a pivotal role in shaping the future of WA’s leading theatre company.
• Lead a dynamic, creative and innovative team.
• Work in an environment that values bold ideas, collaboration and impact.
• Help us bring theatre to more people, in more places.

Black Swan is Western Australia’s state theatre company. Resident at the State Theatre Centre of WA, our purpose is to create exceptional, high-quality theatre that speaks to the world from our unique WA culture, landscape and moment in time.

At Black Swan, you will be part of a passionate team dedicated to bringing impactful theatre experiences to our community and beyond. This role offers the chance to combine your passion for theatre with innovative marketing and outreach that strengthens theatre’s place in the cultural life of WA and beyond.

Diversity Statement
We are committed to fostering a diverse and inclusive workplace where all employees feel respected and valued. We welcome applications from individuals of all backgrounds, experiences, and perspectives. We encourage candidates from First Nations, culturally diverse backgrounds, LGBTQIA+ individuals, people with disabilities, and others who may bring unique perspectives to apply.

Key Selection Criteria 

We’re looking for someone with:

1. Proven senior leadership experience in marketing, communications, or audience development within the arts, cultural, or creative industries.
2. Demonstrated success in strategic planning and delivery of integrated marketing and communications campaigns across paid, owned, and earned channels.
3. Strong brand management expertise, with a track record of building and maintaining a compelling and consistent organisational identity.
4. Deep knowledge of audience development and outreach practices, including segmentation, CRM systems, loyalty/membership programs, and access initiatives that remove barriers to engagement.
5. Demonstrated ability to lead digital marketing strategies, including website optimisation, social media, and content-rich campaigns that drive sales, engagement, and donations.
6. Experience managing ticketing operations and CRM platforms (e.g. Tessitura or similar), ensuring data integrity and customer service excellence.
7. Proven ability to manage budgets and analyse ROI, with a data-driven approach to decision making and forecasting.
8. Outstanding stakeholder management and relationship-building skills, with the ability to inspire collaboration across staff, artists, board, media, and industry partners.
9. Demonstrated capacity to lead and mentor teams, fostering a culture of creativity, accountability, and high performance.
10. Excellent communication and presentation skills, with the ability to engage diverse audiences and represent the company in public forums.

For the full position description, please click the button below.

Application Process

Please address all enquiries and applications to Deanna Faust, Head of Operations at d.faust@blackswantheatre.com.au.

To apply, please submit in PDF format:

• Your CV
• Cover letter (maximum two pages) addressing the essential selection criteria

Applications will be reviewed on a rolling basis until the closing date of midday Monday 8 September.