Our Vision, Purpose & Values

Black Swan’s vision is to connect artists and audiences through the power of theatre to entertain, challenge and inspire.

We create exceptional, high-quality theatre that speaks to the world from our unique WA culture, landscape and moment in time.

Since its inception in 1991 under founding Artistic Director, Andrew Ross, Black Swan has been celebrated for its original theatrical works, Western Australian stories, site-specific and promenade productions, Perth Festival presentations, extensive national and international tours, and cross-cultural collaborations that uplift and celebrate Aboriginal artists.

We aim to remain true to this indomitable and inspired spirit to nurture works that reflect imaginatively on Black Swan’s place and time in bold and uncompromising ways, in ways that will make people take notice, and in ways that will endure.

Connecting artists and audiences through the power of theatre to entertain, challenge and inspire.

To create exceptional, high-quality theatre that speaks to the world from our unique WA culture, landscape and moment in time.

Creativity. Creativity is essential to everything we do.

Connection. We collaborate to tell stories, nurture relationships and share knowledge, to maximise the impact and reach of our company.

Innovation. We are forward-thinking and responsive to the changing world around us, balancing responsibility with courage to make meaningful choices.

Quality. We engage a skilled and trusted team, prioritising diversity and respect, to deliver exceptional outcomes for our company and community.